General Sales Manager

This candidate is a highly driven automotive sales leader with a proven track record of progressing through the ranks from Sales Executive to Business Manager and ultimately General Sales Manager within both prestige and volume main dealer environments. Their background combines strong commercial awareness with exceptional leadership skills and a consistent history of delivering results across new and used vehicle operations.

With extensive experience managing sales departments, they have successfully led teams ranging from Sales Executives through to Business Managers and support staff, creating high-performance cultures focused on accountability, customer satisfaction and profitability. Their leadership style is hands-on, with a strong emphasis on coaching, development and performance management.

A major strength is their ability to drive both volume and profit while maintaining high compliance and customer service standards. They are highly experienced in FCA-regulated environments and have consistently delivered strong finance and insurance performance alongside excellent customer retention and CSI results. Their expertise spans the full customer journey, from lead generation and prospecting through to handover and aftersales engagement.

Having worked within both prestige and volume brands, they bring valuable experience across stock management, vehicle pricing strategies, forecasting and manufacturer KPI achievement. They are particularly strong in prospecting and sales process implementation, having successfully introduced structured activity programmes that improved appointment generation, customer engagement and overall sales performance.

Alongside operational management, they are highly proficient in CRM systems, dealership management platforms and sales reporting tools. Their ability to analyse performance data and implement targeted improvements has helped drive sustained growth and profitability throughout their career.

Now seeking a long-term opportunity within a progressive dealership group, they are keen to return to a prestige environment where they can continue developing high-performing teams and contribute to long-term business success.

Key Experience & Strengths

General Sales Manager experience
Business Manager experience
Prestige and volume main dealer background
New and used vehicle sales leadership
Team management, coaching and development
FCA compliance and sales process control
Finance and insurance performance management
Prospecting and lead generation strategies
Stock management and pricing optimisation
Customer retention and CSI improvement
Manufacturer KPI achievement
CRM and dealership systems expertise
Full UK driving licence

What They’re Looking For

Sales Manager or General Sales Manager opportunity within a professional automotive dealership group

Salary Expectations

£60,000 – £80,000 package

Availability

4 weeks’ notice

Location

Looking for roles within up to 90 minutes of Chorley

This candidate would be a strong addition to any dealership group seeking an experienced automotive sales leader with prestige main dealer experience, strong commercial acumen and a proven ability to develop teams, increase profitability and deliver outstanding customer experiences within the motor trade sector.

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