Aftersales Manager

An experienced automotive Aftersales Manager with over 20 years in the motor trade, including extensive experience within BMW, Audi and Volkswagen Group main dealer environments. Having progressed from Parts Advisor through to Parts Manager and Aftersales Manager, this candidate brings a thorough understanding of service, parts and workshop operations, alongside strong commercial and people management skills.

Currently responsible for the complete aftersales operation within a franchised main dealership, they oversee service reception, workshop performance and parts operations. Their responsibilities include managing a team of eight Technicians, controlling workshop loading, monitoring departmental KPIs and ensuring customer service standards are maintained. They have successfully developed an inexperienced team into one consistently achieving departmental targets, while improving customer satisfaction scores to above the national average.

Their approach to aftersales management is focused on getting the basics right, from workshop planning and customer communication through to Vehicle Health Checks and additional work opportunities. They have introduced improvements to VHC processes, ensuring customer videos are completed promptly and accurately, helping increase legitimate additional repair sales while supporting first-time fix performance and customer retention.

Commercial performance is another area where they have delivered strong results. During a previous Parts Manager position, they managed a department generating more than £500,000 in monthly turnover, with approximately £500,000 of stock and a team of 12 employees. Through tighter controls, improved processes and better stock management, they increased profit margins by approximately 1.8 percentage points to over 20%. Several of the procedures they introduced were subsequently adopted across the wider dealership group.

Their background within prestige main dealers has also provided extensive experience of manufacturer standards, audits and stock control. Previous achievements include successfully rebuilding an underperforming parts department, consistently meeting purchasing targets and achieving a 100% pass on a manufacturer audit.

They are confident managing WIP, aged stock, back orders, departmental expenditure and customer satisfaction, while working closely with senior management to improve overall dealership performance. Their experience across both service and parts gives them a balanced understanding of how the two departments should work together to maximise efficiency and profitability.

Having completed VAG Service Manager, Workshop Controller and people management training, they are now looking for a stable, long-term Aftersales Manager position. Their priority is to join an established automotive business where they can develop their team, strengthen departmental performance and become a valued member of the management team.

Key Experience & Strengths

20+ years of automotive and motor trade experience
Aftersales Manager and Parts Manager experience
BMW, Audi and VAG main dealer background
Service, parts and workshop management
Team leadership, coaching and staff development
P&L responsibility and departmental financial performance
Management of £500,000+ monthly parts turnover
Gross profit and margin improvement
Workshop productivity, loading and diary management
Vehicle Health Check processes and additional work sales
Customer satisfaction improvement and retention
KPI monitoring and manufacturer target achievement
WIP, aged stock and inventory management
Manufacturer audits and compliance
VAG Service Manager and Workshop Controller training
Motability certified
Kerridge, Pinnacle and MAM/Autopart systems

What They’re Looking For

Aftersales Manager role within a main dealer, prestige dealership or established automotive group.

Ideally looking for a long-term opportunity where they can take ownership of service and parts operations, develop a successful team and contribute to improving customer satisfaction, workshop efficiency and departmental profitability.

Salary Expectations

£45,000+ basic salary

Availability

4 weeks’ notice

Location

Looking for roles within up to 45 minutes of Warrington.

This candidate offers a particularly strong combination of aftersales leadership and detailed parts department knowledge, having progressed through several positions within some of the UK's leading automotive dealership environments.

Their experience improving gross profit, developing teams, achieving manufacturer targets and strengthening customer satisfaction would make them an excellent addition to a dealership seeking an Aftersales Manager who understands both the commercial and operational demands of a modern motor trade business.

For businesses looking to recruit an Aftersales Manager in Warrington or the surrounding North West area, this candidate brings proven main dealer experience, strong VAG knowledge and a practical approach to building successful, profitable aftersales departments.