Sales Executive
Meet Our Recruiter
About Profile
An ambitious and results-driven Car Sales Executive with a strong background in main dealer automotive sales, including new and used vehicles, Motability, finance and additional product sales. Having completed manufacturer sales training with Ford, this candidate has developed an impressive track record of achieving sales targets, generating profit and converting enquiries into vehicle sales.
Their previous main dealer experience includes consistently generating an average of £16,000 in monthly profit through vehicle sales, finance and additional products. They achieved an overall sales conversion rate of 37%, increasing to 44% on warm leads, demonstrating their ability to manage enquiries effectively and convert opportunities into business.
Finance and additional product sales are another area where they have performed particularly well. Their results include achieving GAP insurance penetration of 55%, used vehicle finance penetration of 38% and Diamondbrite product penetration consistently above 48%. These figures reflect a good understanding of dealership profitability and the importance of maximising opportunities throughout the sales process.
They are comfortable managing the complete customer journey, from initial enquiry and qualification through to vehicle demonstrations, finance discussions, negotiation and handover. Their approach is built around understanding customer requirements, presenting suitable vehicle and finance options and maintaining regular contact to secure sales.
Alongside traditional showroom sales, they have experience supporting Motability customers, explaining scheme benefits and helping customers identify suitable vehicles. They have also worked within a newly established main dealer showroom, adapting to new manufacturer products and building relationships with prospective customers.
Before entering the automotive industry, they gained experience in commercial insurance and direct sales, developing strong prospecting, negotiation and customer relationship skills. They are confident generating their own opportunities through outbound activity, managing CRM systems and maintaining an active sales pipeline.
Now looking for a long-term position within the motor trade, they are keen to join a successful dealership where they can build a loyal customer base, consistently achieve targets and maximise their earning potential.
Key Experience & Strengths
Main dealer Car Sales Executive experience
Ford manufacturer sales training
New and used vehicle sales
Motability sales experience
Average monthly vehicle profit generation of £16,000
37% overall sales conversion rate
44% conversion rate on warm leads
Finance and additional product sales
55% GAP insurance penetration
38% used vehicle finance penetration
48%+ Diamondbrite product penetration
Lead generation and customer prospecting
CRM management and sales pipeline development
Customer qualification, negotiation and closing
Full UK driving licence
What They’re Looking For
Car Sales Executive position within an established main dealer or automotive dealership group, ideally offering a strong earning potential, structured sales processes and long-term career development.
Salary Expectations
£55,000+ OTE
Availability
4 weeks’ notice
Location
Looking for roles within up to 45 minutes of Manchester.
This candidate offers more than just main dealer sales experience, with measurable results demonstrating their ability to generate profit, convert enquiries and maximise finance and additional product opportunities. Their previous performance, combined with manufacturer training and Motability knowledge, would make them an attractive option for dealerships looking to strengthen their sales teams.
For automotive businesses recruiting a Car Sales Executive in Manchester or the surrounding North West area, this candidate brings a commercially focused approach, strong customer relationship skills and a clear motivation to succeed within the motor trade.