Dealer Principal

Salary/rate:£60,000+ basic salary plus bonus
Type of work desired:Permanent
Desired work region:Greater Manchester
Relocation possible:No
Reason for leaving:New Challenge
References on file:8914
Sector:General Manager/Dealer Principal
Post Date:May 14, 2026
Ref:8914
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Meet Our Recruiter

About Profile

This candidate is a highly accomplished automotive General Manager and Head of Business with extensive experience leading multi-site and multi-franchise dealership operations across both the UK and Ireland. Their background combines strong commercial leadership with proven expertise in operational turnaround, aftersales growth and high-volume automotive retail performance across both prestige and volume brands.

With full P&L accountability throughout their senior leadership career, they have consistently delivered significant improvements in profitability, efficiency and customer satisfaction across complex dealership operations. Their experience includes overseeing sales, service, parts and fleet operations while implementing business transformation strategies that improved both financial performance and team culture.

A major strength is their ability to lead operational turnaround projects and drive long-term sustainable growth. Throughout their career they have transformed underperforming dealerships through improved KPI management, balanced scorecard implementation, staff development and stronger operational structure. Their leadership style focuses heavily on accountability, communication and creating customer-focused dealership cultures.

They are highly experienced managing large multi-site operations, building strong manufacturer relationships and delivering significant growth across new and used vehicle sales, labour sales and parts performance. Their commercial awareness and strategic approach have consistently delivered improvements in operating profit, customer retention and overall dealership efficiency.

Alongside strong retail automotive leadership experience, they also bring valuable manufacturer-side exposure and expertise across digitalisation, decarbonisation strategies and operational modernisation within evolving automotive markets. Their ability to engage stakeholders, manage union relationships and lead large teams through change demonstrates strong all-round executive leadership capability.

Professional, commercially astute and highly results-driven, they are now looking for a long-term General Manager or Head of Business opportunity within a progressive automotive group where they can continue driving operational excellence, profitability and sustainable growth.

Key Experience & Strengths

General Manager and Head of Business experience
Full dealership P&L accountability
Multi-site and multi-franchise leadership
Operational turnaround and culture change
High-volume new and used vehicle operations
Aftersales growth and profitability improvement
KPI and balanced scorecard implementation
Budget control and margin optimisation
Manufacturer relationship management
Union engagement and stakeholder management
Digitalisation and decarbonisation strategy
Large team leadership and staff development
Full UK driving licence

What They’re Looking For

General Manager or Head of Business role within a professional automotive dealership group

Salary Expectations

£60,000+ basic salary plus bonus

Availability

4 weeks’ notice

Location

Looking for roles within up to 60 minutes of Wigan

This candidate would be a strong addition to any dealership group seeking an experienced automotive leader with exceptional commercial awareness, operational turnaround expertise and a proven track record improving profitability, customer satisfaction and long-term dealership performance.

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Head of Business

£65,000 - £95,000 per annum
Head of Business leadership Head of Sales management Full dealership P&L responsibility Multi-franchise dealership operations Revenue growth and profitability improvement Business turnaround and performance improvement Sales and aftersales leadership Customer satisfaction and retention strategies Team development and succession planning Strategic planning and forecasting Manufacturer relationship management KPI and performance management Operational efficiency and process improvement Budget management and financial control Full UK driving licence

Business Manager

£50,000 - £65,000+ package
Business Manager experience Main dealer automotive sales background Finance and insurance sales expertise Prospecting and lead generation Customer relationship management Sales pipeline management FCA compliance and regulatory awareness Team leadership and coaching KPI and target achievement Negotiation and closing skills CRM systems and customer follow-up Exceptional customer service standards Full UK driving licence

General Sales Manager

£60,000 – £80,000 package
General Sales Manager experience Business Manager experience Prestige and volume main dealer background New and used vehicle sales leadership Team management, coaching and development FCA compliance and sales process control Finance and insurance performance management Prospecting and lead generation strategies Stock management and pricing optimisation Customer retention and CSI improvement Manufacturer KPI achievement CRM and dealership systems expertise Full UK driving licence

SMART Repair

£35,000 – £42,000 basic salary
10+ years’ SMART repair and paint experience SMART repair and cosmetic vehicle repairs Vehicle paint spraying and refinishing Minor dent and body panel repairs Polishing and vehicle detailing Accident repair centre experience Level 3 NVQ in Vehicle Refinishing Customer-facing workshop experience Workshop opening and closing responsibilities Strong attention to detail Excellent communication and teamwork skills Stable career history within automotive repair Full UK driving licence