General Manager / Dealer Principal
Meet Our Recruiter
About Profile
General Manager / Dealer Principal
This candidate is a highly experienced General Manager with nearly three decades in the motor trade, operating at senior leadership level across multi-franchise, multi-site dealership environments. They have full responsibility for large-scale operations, including teams of over 120 staff and annual turnover in excess of £70m.
Their background includes extensive experience as both a General Manager and Franchise Manager, with strong manufacturer relationships and a proven ability to deliver consistent financial performance, KPI results and customer satisfaction across sales and aftersales operations. Known for their people-focused leadership style, attention to detail and commercial mindset, they are confident managing complex dealership structures while driving growth and stability.
They bring a very stable career history, deep operational knowledge and a strong track record of improving performance through clear structure, accountability and team development.
Key Experience & Strengths
Senior General Manager / Dealer Principal level experience
Multi-site and multi-franchise dealership leadership
Brands worked with include Vauxhall, Mazda, MG and Kia
Managed teams of 120+ employees
Full P&L responsibility with turnover of £70m+
Former Franchise Manager with hands-on operational control
Strong manufacturer relationships and dealer network involvement
Proven delivery of KPIs, profitability and customer satisfaction
Stable and consistent career history
What They’re Looking For
General Manager or Dealer Principal role
Senior leadership position within an established dealer group
Salary Expectations
£50,000 – £70,000 basic salary
Bonus expectations of £20,000+
Availability
Available to start immediately
This candidate would be an excellent appointment for a dealer group seeking a commercially strong, people-led General Manager or Dealer Principal with a proven record of delivering results, building high-performing teams and maintaining strong manufacturer partnerships.
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