General Sales Manager

This candidate is a highly experienced automotive sales leader with almost 20 years working across dealership sales, transaction management and regional automotive operations. Their background combines strong commercial awareness with proven leadership experience managing both multi-site operations and high-performing dealership sales teams within the motor trade.

Currently operating at Regional Sales Manager level, they oversee 11 multimillion-pound sites across the North and Midlands within the automotive leasing and rental sector. Their responsibilities include performance management, branch profitability, recruitment, operational audits and driving customer service standards across multiple locations while consistently delivering against financial and operational targets.

A major strength is their progression throughout the automotive industry, having worked their way from Sales Executive level into senior management positions. Their dealership experience includes both new and used car operations, stock management, finance performance, forecasting and sales team development within busy main dealer environments.

They are highly experienced managing all aspects of sales department performance including quarterly stock planning, used vehicle sourcing, showroom standards, finance penetration, prospecting activity and customer journey management. Their hands-on leadership style includes regular coaching, performance reviews and mentoring to help teams exceed monthly and quarterly targets.

Commercially focused and highly organised, they also bring strong knowledge of FCA compliance, used car pricing strategies and part exchange valuations alongside extensive experience managing KPIs, budgets and departmental profitability. Their stable career history and experience across multiple automotive sectors demonstrate strong adaptability and leadership capability.

Professional, driven and results-focused, they are now looking for a long-term General Sales Manager or senior automotive management opportunity within a progressive dealership group.

Key Experience & Strengths

19+ years’ automotive sales management experience
General Sales Manager and Regional Sales Manager background
New and used vehicle sales operations
Stock planning and vehicle sourcing
Finance and F&I performance management
Sales team leadership and coaching
Performance management and recruitment
Used vehicle pricing and stock control
Customer journey and showroom standards management
FCA compliance and sales process management
Multi-site operational and P&L responsibility
Full UK driving licence

What They’re Looking For

General Sales Manager or senior automotive sales management role within a professional dealership environment

Salary Expectations

£55,000 – £75,000

Availability

4 weeks’ notice

Location

Looking for roles within up to 1 hour of Winsford

This candidate would be a strong addition to any dealership group seeking an experienced General Sales Manager with multi-site leadership experience, strong commercial awareness and a proven ability to drive sales performance, profitability and team development within the automotive sector.

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