General Sales Manager

Salary/rate:£45,000+ basic salary with OTE £75,000+
Type of work desired:Permanent
Desired work region:Merseyside
Relocation possible:No
Reason for leaving:Progression
References on file:1456
Sector:Sales Manager
Post Date:May 14, 2026
Ref:1456
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Meet Our Recruiter

About Profile

This candidate is a highly driven and experienced General Sales Manager with more than 10 years’ automotive management experience within both prestige and volume main dealer environments. Their background combines strong leadership skills with extensive knowledge of new and used car operations, stock management and dealership performance management across high-performing retail sites.

Currently operating at General Sales Manager level, they oversee multiple departments while managing Retail Managers, Sales Executives and wider sales teams within busy dealership environments. Their experience includes new and used vehicle stock ordering, forecasting, target setting and ensuring departments consistently achieve manufacturer and company performance standards.

A major strength is their ability to lead and develop successful automotive sales teams. Throughout their career they have managed large teams across multiple franchises and dealership operations, carrying out performance reviews, coaching and structured staff development to improve individual and departmental performance.

They are highly experienced working closely with manufacturers and senior leadership teams around forecasting, DOC management, budgeting and operational planning. Their commercial awareness and attention to detail have helped maintain strong profitability, stock control and compliance standards within both prestige and volume dealership environments.

Their career progression demonstrates strong ambition and consistent success within automotive retail management, including being headhunted for senior management opportunities. Professional, energetic and highly motivated, they come across as an excellent communicator with a strong passion for driving performance and developing successful dealership operations.

Key Experience & Strengths

General Sales Manager experience
Prestige and volume main dealer background
New and used vehicle sales operations
Managing multi-department dealership teams
Stock ordering and forecasting
DOC management and reporting
Performance reviews and target setting
Coaching and staff development
Manufacturer and brand standards compliance
Sales process and operational management
Retail management and leadership experience
Strong communication and commercial awareness
Full UK driving licence

What They’re Looking For

General Sales Manager or senior dealership management role within a professional automotive retail environment

Salary Expectations

£45,000+ basic salary with OTE £75,000+

Availability

4 weeks’ notice

Location

Looking for roles within up to 1 hour of Liverpool

This candidate would be a strong addition to any dealership group seeking an experienced General Sales Manager with strong leadership ability, extensive new and used car management experience and a proven track record driving team performance and dealership profitability.

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